Think Content

Content Strategy

Delivering the right content, to the right person, in the right place, at the right time.

Delivering the right content, to the right person, in the right place, at the right time.

In order to do this effectively there needs to be the planning, development, and management of content.

Good content is useful (consumable), shareable (worth telling others about), accessible (does access to your content inhibit or enable interaction?).

Content should prove what your products and services deliver and reinforce what you stand for. Does your content relate to your company and services – in doing so, illustrate your expertise in your field?

1) Produce Content

Create. Share. Distribute.

2) Analyse

Monitor its success and engagement.

3) Produce More

Produce more of what does well and less of what doesn’t.

4) Market Your Content

Now take the further leap and market your content that works.

GETTING YOUR CONTENT TO YOUR USER:

Content > Presentation > Delivery > Navigation > User

What content >

How it is generated (presentation/format) >

How it will be delivered (platform) >

How a user will find it (Navigation) >

Objective or goal for the User (learn, share, comment)

That's content and content objectives.

FIND OUT ABOUT OUR 4X4 APPROACH TO CONTENT

There are 4 types of content, & 4 ways to distribute content. Find out more...

Let us create your content strategy.

Chat with us and we can learn more about your business and your objectives online.