What We Do
The 4X4 Approach
There are 4 types of content, & 4 ways to distribute content
There are 4 types of content, & 4 ways to distribute content
Content is a commodity and a business should see everything they share or produce online as such. You have your actual products and services, but those require a transaction to acquire and enjoy them.
Content is different. To the viewer, your content is free. This means they are more likely to engage than if you were trying to sell them something.
The 4 Types of Content
The 4 Distribution Methods
Think of your content as generating assets for your business. Your content can work for you like a sales person or staff member out there knocking on doors, phoning leads or emailing prospects – but it’s not trying to sell.
• Blogs • Guides • Reports • Presentations • Books/eBooks
• Photos (products, people) • Infographics
• Events • Demos • Interviews • Webinars • Podcasts
• Polls • Quizzes • Competitions • Games
Generally, distributions falls within social media, but this can also include your or your partner websites.
Let’s get an idea of the 4 forms of distribution in more detail.
Other's content shared by you, from your network or news orgs
Content you have created or paid for, hosted on your site or direct on your social media platforms; Drives traffic to your site where you control what happens next
Promotions or independent endorsements; Influencers, bloggers
Third-party paid reach; Sponsored content; Boosted posts
From the initial audit, to working alongside your digital team, find out how we work with you to create engaging content.
Delivering the right content, to the right person, in the right place, at the right time. Find out more.
Chat with us and we can learn more about your business and your objectives online.