Think Content
The Content Map
Coming up with content, producing it and following it through to implementation involves planning.
Coming up with content, producing it and following it through to implementation involves planning.
Our Content Map will give you an idea of the scope and all the considerations to take into account to get the best results – results that can be repeated for ongoing success.
*Why produce Content? Rather than continually selling to your customers or potential customers, we believe creating informative content that is “free” will set you apart from your competitors as well as portray your brand in the mind of your customers as a thought leader in your field of expertise.
You have to start somewhere. How can you best explain a business process, or the key technology incorporated in one of your products? Are there tips you can provide in bullet form (or an infographic like ours!) to highlight issues a customer could have in their lives?
1. Creation:
The creation is done, now to plan the best ways to get it in front of the ideal audience to maximize exposure, engagement and returns.
2. Scheduling:
The best format on specific devices determines how effective content is consumed. The ideal platform, depending on where your desired audience is most active. And how interesting the content is to stop and look, like and share on. These factors result in your content going that extra mile.
3. Distribution:
The final phase of creating content (rather than continually advertising your products and services is Engagement. What does your data tell you about your content? What can you improve and what can you repeat?
4. Engagement:
🔄REPEAT. ⚙KEEP PRODUCING.