What We Do
Social Media
Are you on the right platforms to reach your audience?
Are you on the right platforms to reach your audience?
“Social media is NOT a strategy.” Luan Wise
Every business should have someone working on their social media presence. Sometimes it’s the business owner, sometimes it’s a team of people working away at the business’ social pages.
You, and your team, may know how social media works, but understanding what content fits with your business objectives is vital in communicating effectively. Identifying your desired audience as well as keeping your existing audience engaged, fine tuning your tone of voice (consistent across ALL platforms including social media), and posting regularly and consistently are all part of formulating a plan.
Strategy – noun
Although there are social media platforms of all shapes and sizes, we focus on two for the best reach directly to your audience – Facebook and LinkedIn.
Most other platforms (like Instagram, Snapchat, YouTube) work in conjunction with one of these.
Facebook is a mid-to-older demographic and is for the individual; while LinkedIn is targeted at professionals and more importantly professionals in specific jobs in a company. B2B.
Platforms: Each platform and app has a unique audience.
Facebook 2,1 bn
YouTube 1,5bn
Instagram 800m
Twitter 330m
Snapchat 200m
Pinterest 200m
Tumblr 115m
LinkedIn 106m
Chat with us and we can learn more about your business and your objectives online.