The point of content marketing is to get your content in front of the people that don’t know about you or don’t follow you already, and keeping them for the long term with your ongoing content. Ideally you’ve been attracting people to your business offering with existing content or at least engaging an exiting audience – so it’s time to ramp it up!

Stephen gives an overview of content marketing including the content used, objectives (recap), budgets, types of campaigns (on Facebook and LinkedIn), targeting and the results and what they mean for you and your business.

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